Making sense of meaning

Making sense
of meaning

Design can change lives. It induces behavior, triggers moments, enhances experiences, and speaks to our consciousness.
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For designers, it’s an ongoing quest for meaning that requires in-depth research, thorough investigation, and relentless interrogation. To decipher the hidden codes that lie beneath the surface, I detect emotional responses, analyze sentiment, and question unresponsiveness to get to the root cause of any suffering.

Design can change lives. It induces behavior, triggers moments, enhances experiences,
and speaks to our consciousness.
/
For designers, it’s an ongoing quest for meaning that requires in-depth research, thorough investigation, and relentless interrogation. To decipher the hidden codes that lie beneath the surface, I detect emotional responses, analyze sentiment,
and question unresponsiveness to get to the root cause of any suffering.

Following each hint to unmask the truth is an art mastered by designers.
/ I enjoy getting into the nitty-gritty of day-to-day lives, and am always searching for clues that reveal the fears, joys, as well as desires felt by individuals, before they’re even expressed. I want to feel for myself what people keep tucked far away, so that I make difference in their lives. I crack codes to bring the pieces together to make products timelessly desirable and highly accessible.

Branding from the heart

Branding from
the heart

In my eyes, Branding is everything. Every sign carries meaning, every symbol evokes emotion, every message communicates intent. However, each and every Brand is unique.
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Branding adds flavor to the world around me. It nourishes my soul, feeds my curious appetite, and helps me understand the universe. You see, to get a real taste for any Brand, you’ve got to go beyond the main menu to uncover those top secret ingredients.

In my eyes, Branding is everything. Every sign carries meaning, every symbol evokes emotion, every message communicates intent. However, each and every Brand is unique.
/
Branding adds flavor to the world around me. It nourishes my soul, feeds my curious appetite, and helps me understand the universe. You see, to get a real taste for any Brand, you’ve got to go beyond the main menu to uncover those top secret ingredients..

In my eyes, Branding is everything. Every sign carries meaning, every symbol evokes emotion, every message communicates intent. However, each and every Brand is unique.
/
Branding adds flavor to the world around me.
It nourishes my soul, feeds my curious appetite, and helps me understand the universe. You see, to get a real taste for any Brand, you’ve got to go beyond the main menu to uncover those top secret ingredients..

These savoury subtleties tell a story of their own and I use them strategically to add depth to the Brand experience. Sprinkled with graphic elements and a dash of words, my designs enrich and highlight each Brand’s signature style. That being said, there’s no miracle recipe to follow. Each Brand is different and you’ve got to let your senses guide you. (That’s just how the cookie crumbles…)
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Why care? Brands are changing the world we live in and I want to help them make a difference.

Compassion is a journey

Compassion
is a journey

Designers shed light on the invisible. They make imagined lands accessible so we can explore the unknown and reach new horizons. Forget the map and don’t impose direction. Branding is a journey, not a destination.

Along the way, designers bridge the gaps and help teams navigate to far away lands.

Designers shed light on the invisible. They make imagined lands accessible so we can explore the unknown and reach new horizons. Forget the map and don’t impose direction. Branding is a journey,
not a destination.

Along the way, designers bridge the gaps and help teams navigate to far away lands.

Designers shed light on the invisible. They make imagined lands accessible so we can explore the unknown and reach new horizons. Forget the map and don’t impose direction. Branding is a journey,
not a destination.

Along the way, designers bridge the gaps and help teams navigate to far away lands.

Teaching others to look beyond what the eye can see is second nature to me.
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Compassion unlocks new routes; connected highways that provide direct access to the mind and pathways that trail through the emotional brush. There’s no way around it. Compassion is key to developing meaningful relationships, which in turn, provide temporary relief to suffering individuals.
With care, intelligence, and compassion, we can break through these hefty barriers, lighten the load, and point individuals in the right direction.

Teaching others to look beyond what the eye can see is second nature to me.
/
Compassion unlocks new routes; connected highways that provide direct access to the mind and pathways that trail through the emotional brush. There’s no way around it. Compassion is key to developing meaningful relationships, which in turn, provide temporary relief to suffering individuals. With care, intelligence, and compassion, we can break through these hefty barriers, lighten the load, and point individuals in the right direction.

For the love
of technology

Technology, derived from the Greek word techné, art. The art of making, saying, and transmitting, with TLC. Technology and love just go together, hand in hand. It’s a two-way relationship built on trust.
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As designers, let’s make sure that artificial intelligence communicates authentically as we head towards our new destiny. Let’s not make AI the center of attention. Instead, let’s lead with our hearts as we commit to building compassionate assistance (i.e. assistants).

Compassion is essential to developing symbiotic Human-AI relationships.
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With contextual personalization and a willingness to help mankind, we can breathe some life into this interconnected reality. As a result, a new form of communication will emerge—more intelligent, more kind, and more compassionate—to, hopefully, soothe any suffering souls.

Lead with courage
and authenticity

Lead with courage and authenticity

Meaningful relationships develop in the presence of courage and authenticity. In fact, these values are core to my design principles, as well as my inspiration. Being authentic means keeping it real a.k.a. being fearlessly vulnerable. It’s letting your true colors shine through and embracing your imperfections. (Besides, that’s what makes us all interesting. Why hide it?)

I want to show the world what the eyes cannot see.
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Sure, Branding is about sustainability, but it’s also about empowering Brand’s to flourish. Together, designers and Brands, must stand tall and muster up enough courage to face their innermost fears.
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In my opinion, the best job on Earth is to foster connections that bring people together. As a Designer and Brand Strategist, I dream of using my Brand superpowers to rally mankind and make our universe a better place.