Boboptic cleans the glasses with ultraviolet light and ionized filters that recycle water. The product is new to the general public, so we have positioned it as the "carwash" of glasses (clear perception of the benefit-customer).
/It is also thought of as an extension of the protection and expertise of optometrists because a portion of the revenue will be used as mentoring for optometrists. The main goal is to make Boboptic a daily habit as popular as taking coffee while leaving for work.
Brand Identity System
© Manon Gruaz - Senior Product Designer B 612
© Manon Gruaz B 612