Playing is seeing
Optop.ca

made at Arcbees

Optop

Optop aims to create a lasting, interactive and unmediated relationship between
the eyeglass wearer and his optometrist.
/The application makes it possible to recommend an optometristby various actions in exchange for points turning into discounts. It's a way of innovatively supporting the work and the existence of independent optometrists.

Contributions
Brand strategy
Naming
Brand Identity System
Mobile app

Partners
Customers
Marketing team
Development team