? I give talks around the world about...

Compassion-First Design for AI

with co-speaker Samantha Bilodeau

Sure, AI offers endless opportunities. For those of us working in the field, these new challenges are both exciting and scary. However, as our roles as designers shift, it’s important to remember what’s at the heart of it all: people.
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Forget AI-first, and lead with your heart.
Compassion, not empathy, is the key to fostering meaningful and symbiotic human-AI relationships steeped in intimate emotionality and understanding. Thanks to AI-powered conversational environments and zero interface technologies, humans will be immersed in the most interconnected and intuitive of ways.


But, how do we move away from creating these fragmented moment-based user experiences? It’s simple: compassion. 
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It has no boundaries and is universally understood by all. That, and contextual personalization will empower us, as industry leaders, to make the shift from technology-enabled user experiences, and allow us to connect within our new immersive reality.
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But, that does beg the question: If compassion can be taught to machines, could we not teach it to humans? And, if we can create emotionally intelligent machines, does that mean AI could potentially save humanity?

 

This conference will be presented at :

/ Paris Devoxx Conference / April 20th 2018
/ London Devoxx conference / May 10th 2018

The Brand is Dead,
Long Live Artificial Intelligence

The world has always been “branded”. From the number of dots on the wings of the monarch butterfly to the number of stripes on the back of the bengal tiger, “distinctive brands” have allowed us to categorize the complexity of the world.
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However, around 2014, things started changing. The idea of a Brand is evolving, especially with the advent of artificial intelligence.


The world has always been “branded”.
From the number of dots on the wings of the monarch butterfly to the number of stripes on the back of the bengal tiger, “distinctive brands” have allowed us
to categorize the complexity of the world.
/
However, around 2014, things started changing. The idea of a Brand is evolving, especially with the advent of artificial intelligence.


Brands are undergoing a paradigm shift. It is no long a symbol or a sign. Nor is it a voice. It is becoming an intelligent entity, a personality, an algorithm capable of learning.
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How can one “Brand” form an artificial intelligence?
What kind of relationship will we now have with the Brand?
Will we become consumers completely manipulated by the Brand? Will we rather develop symbiotic relationships with Brands?

 

Brands are undergoing a paradigm shift.
It is no long a symbol or a sign. Nor is it
a voice. It is becoming an intelligent entity,
a personality, an algorithm capable of learning.

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How can one “Brand” form an artificial intelligence? What kind of relationship will we now have with the Brand? Will we become consumers completely manipulated by the Brand? Will we rather develop symbiotic relationships with Brands?

 

This conference was presented at :

/ WAQ (Web à Québec)
/April 4th 2017   

/Mixit Lyon  /April 18th 2017   ?

/Devfest Nantes  /October 19th 2017   ?



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IXDA Lausanne /December 5th 2017
/Intuit Lab Paris
/December 19th 2017

brad, brand et Brands

A Brand is something that you feel. A brand is what you feel about a product, a service or a company. So… How to create a Brand?
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A Brand is a point of view. It's a difference. Because our brains tend to focus on contrasts and differences. 

A Brand is something that you feel. A brand is what you feel about a product, a service or a company...So… How to create a Brand?
-
A Brand is a point of view. It's a difference. Because our brains tend to focus
on contrasts and differences. 

To help you find your difference, think like that : A brand is like a human being.
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It has a name; a personality, a behavior, a vision, and a message. You can like it, adore it, love it or hate it. How to bring your brand to life through web applications?What if your website or UI were a person? Who would he be? And what would his message be?

To help you find your difference, think like that: A brand is like a human being.
-
It has a name; a personality, a behavior, a vision, and a message. You can like it, adore it, love it or hate it.  How to bring your brand to life through web applications?What if your website or UI were a person?
Who would he be? And what would his message be?

This conference was presented at :

/ GWTCon Firenze / November 5th 2016 
Devfest Nantes  / October 15th 2016  ?

/ UX Québec / September 8th 2016

? Say Hello and I’ll share one of my secrets.

Say Hello 
and I’ll share
one of my secrets.

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© Manon Gruaz  ☄ B 612

© Manon Gruaz  ☄ B 612

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